Dr. Squatch Men's Soap

We became passionate about natural soap when we learned the surprising story behind how most mass-produced soap and personal care products are made. The traditional cold process, handmade method of making soap has been around for hundreds of years. However, advances in technology created new ways to create alternative soaps that were much cheaper to produce.
Unfortunately, these new soaps are closer to detergents than traditional soap. The mass production process removes the natural glycerin (animal or vegetable fat) from the soap, which gives it moisturizing properties, and replaces it with synthetic agents such as parabens, sodium laureth sulfate, and sodium lauryl sulfate to make up the difference. The glycerin is then used in other products with higher markups (e.g. lotions, skin creams), to drive company profits and give the customer back the moisturizing agents they were missing in the first place.
While these detergent bars are more economical for companies and consumers, these soaps are harder on the skin. Because of the ingredients (or lack thereof), they frequently cause dryness and skin irritation (bumps, redness, or acne). This leads to the need for using additional specialized products, which are often unnecessary when sticking to traditional soap. In addition, many of the additives have been linked to cancer or identified as hormone disruptors. After learning this, we found the story to be much the same in other personal care products. Therefore our mission is to educate guys and provide them with a natural alternative that their body will notice the difference.